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postgraduate thesis: The effects of website personalization on user intention to return through cognitive beliefs and affective reactions
| Title | The effects of website personalization on user intention to return through cognitive beliefs and affective reactions |
|---|---|
| Authors | |
| Advisors | Advisor(s):Yen, BP |
| Issue Date | 2009 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Wang, Y. [王莹]. (2009). The effects of website personalization on user intention to return through cognitive beliefs and affective reactions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4175794 |
| Degree | Doctor of Philosophy |
| Subject | Web sites - Design. Consumer behavior. Environmental psychology. |
| Dept/Program | Business |
| Persistent Identifier | http://hdl.handle.net/10722/57593 |
| HKU Library Item ID | b4175794 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Yen, BP | - |
| dc.contributor.author | Wang, Ying. | - |
| dc.contributor.author | 王莹. | - |
| dc.date.issued | 2009 | - |
| dc.identifier.citation | Wang, Y. [王莹]. (2009). The effects of website personalization on user intention to return through cognitive beliefs and affective reactions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4175794 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/57593 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B41757944 | - |
| dc.subject.lcsh | Web sites - Design. | - |
| dc.subject.lcsh | Consumer behavior. | - |
| dc.subject.lcsh | Environmental psychology. | - |
| dc.title | The effects of website personalization on user intention to return through cognitive beliefs and affective reactions | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b4175794 | - |
| dc.description.thesisname | Doctor of Philosophy | - |
| dc.description.thesislevel | Doctoral | - |
| dc.description.thesisdiscipline | Business | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b4175794 | - |
| dc.date.hkucongregation | 2009 | - |
| dc.identifier.mmsid | 991024843939703414 | - |