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Emerald emerging markets case studies

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ISBN/ISSN 20450621
Broad Subject Business & commerce
Subject Marketing - Case studies
Marketing - Developing countries - Case studies
Globalization - Economic aspects - Case studies
Developing countries - Foreign economic relations - Case studies
International business enterprises - Developing countries - Case studies
Summary A collection of peer reviewed case studies focusing on business decision making and management development throughout key global emerging markets. Cases are written primarily by case-writers working in developing economies, offering local perspectives with global appeal.
Publisher Emerald Group Publishing Ltd
Language English
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